The World at Your Doorstep

When people need a service or a product, their search begins online. It doesn’t matter if it’s clothing, a new car, a product mentioned by a friend, a new furnace or water heater. The internet gave businesses a new way to market themselves at little cost with a high return for their money.

When the next person needs your product or service, will they find you or someone else?

In the traditional model, a business opens a shop in the best location possible. Fast-food restaurants with drive-through service pop up on busy corners. Retail and specialty shops open in a busy strip mall near popular grocery and large retail stores. Attorneys and other services choose business parks and remodeled homes near old downtown.

Locations like these bring people to their doorstep through simple visibility.

Business websites create a virtual store. Instead of window shopping, visitors browse pages and follow links from page to page. Every website another doorstep. Each page another window of products or services. Visibility through search engines, social media, and review sites.

High visibility with a product or service in demand are keys to success. Add advertising with a good marketing strategy plus a margin for profit and the business thrives.

Every business needs a doorstep where customers to enter. A doorstep could be a virtual storefront or the place next door to everyone’s favorite donut shop.

Commercial access opened the Internet to the public in the late 1980s. Use exploded in the 1990s and 2000s. Today, approximately 5 billion people worldwide use the Internet.

A growing population of users search for restaurants, businesses, services, products, and entertainment. They turn to search engines like Google, Yahoo, and Bing to find what they need.

Most click on one of the first few sites that pop up on the results page, but they might check on a business at other sites like Angie's Pages, Yelp, and similar sites that offer reviews and recommendations.

Your business website becomes your portal on the Internet. Another front door where visitors find a welcoming entrance to your business, learn about it, and make that all important first contact.

Who can we bring to your doorstep today?